Smile 90.4FM completed a successful Xmas in July campaign where they mentioned keywords related to Christmas on-air and prompted the audience to enter the keywords either via premium SMS or through their Fabrik powered mobile branded app.
The campaign ran for 2 weeks in July and was managed via the Fabrik campaign manager which selected random winners during each show.
All analytics were done using the Fabrik reporting engine.
Key Findings:
•A total of 396309 messages were received by the station across all channels,with75% received via the app.
•Monthly Active in-app users doubled during the campaign.
•In-app live streaming increased 3-fold during the campaign.
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